Giving up is like latin, it’s dead.
This thing we do is not in the nature of a service industry. As a creator, please yourself first. An audience will show up or they won’t. That’s their call. It's on you to produce the kind of work you want to see in the world.
The trick is not merely to ease conditions of labor to make space for reading, and to cordon off reading as a specific kind of leisure, but to resist the urge to ask reading to show for itself, and instead leave people to work out their distances from and intimacies with books over the course of an entire life.